Trying to get from point A to B as painlessly as possible can be tough and air travel can sometimes be the cause of that stress. Crowds often show up in droves at airports, some are trying to see their families, get to business meetings, go on vacation, or to simply get home. Airport traffic counts are just as important as they would be in a mall or department store, not only would store owners be able to accurately count their in store traffic, airports could accurately track the travel traffic for that particular day. Implementing traffic counters in airports will change the way tourists shop for good. With a traffic counter, owners will be able to monitor store activity, analyze performance and measure real-time sales. Airport storefronts can improve their revenue by placing popular items strategically throughout their store, making travellers more likely to stop in and purchase. Airports can cause stress, but with a traffic counter it can easily be remedied.