That last client that came into your retail location that told you “I will Be Back”, did you happen to get their name, email, phone number, and other personal information? When you make a sale it is quite common to obtain this data on your customer, but it is not as likely that you did so for someone that came in and did not purchase.
The most important aspect for these “be back” customers is that they are already interested in purchasing the product or service that you are offering. If you can bring these people back to your store they are much more likely to make a purchase. But how can you do this?
The easiest way to make this happen is by implementing customer relationship management software that is specifically designed for the retail industry. This type of system will allow you to automatically stay in touch with both your sold and unsold customers in order to help them to develop brand loyalty as well as return to your specific store to make their final purchase. There are many CRM’s available in the marketplace today but there are very few that allow you to import your sales data directly from your POS (point of sale) system.
With this retail CRM you can do all of the following and much more automatically making the sales process streamlined and ensuring that no potential sales fall through the cracks:
- Send Emails to Sold & Unsold Customers
- Set, View & Change Follow Up Dates
- View & Create Daily To Do’s
- Add Additional Customer Information
- Add & Review Comments for Each Customer
- Track Returns & Credits
- Review Information Gathering Efficiency
- Understand & Track Marketing Impact
- Review Data on Year to Year Trends
- Create & Email Weekly Performance Summary
All of these items will help you in increase sales and profits, streamline sales force management, enhance salesperson responsiveness, track sold and unsold customers, create harmony on your sales floor & improve customer satisfaction. In essence it will help build both brand loyalty and increase customer flow through referrals to your stores.
With the holiday sales season on the horizon it is a perfect opportunity to collect data for customers that will be purchasing not only for Christmas but for birthdays and other holidays that occur year round. If you could only make around one extra sale a month, the CRM pays for itself. What do you have to lose?