People counts

People Counts Matter

People counters are vital for retailers all over the world that want to improve their sales, conversion ratios, and sales floor. Optimize your sales floor in a flash with a people counter, retailers are able to monitor peak hours and schedule staff adequately.  The reports generated by sales data are used to improve marketing campaigns …

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Retail Traffic Counters Revealing More Than Customer Traffic

It is becoming commonplace in today’s retail market for stores to use data and analytics to ensure that their stores are running at optimum levels and that they are maximizing profits.  If you are not using precise data to run your business, there is a good chance you and using hypothesis (educated guesses). Schedule Your …

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Improving Customer Service with Retail Traffic Counter Systems

Retail brick and mortar businesses have been hard hit with the rise of the Internet. Online shopping has become a mainstay for people looking to purchase from the comfort of their own homes.  According to a report, poor customer service has resulted in an estimated $83 million decline in sales for retail businesses. Furthermore, an …

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Increasing Conversion Rates With A Retail Traffic Counter System

All business owners and managers want to increase their sales and they implement different different business tactics to make it happen. Many focus on driving more traffic into their locations, increasing the total sale of each customer & selling to “be back” customers. There is one approach that many managers and owners are not using …

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Retail Traffic Counter Analytics; Customer Traffic vs. Conversion Rates

It is understandable for business owners to become frustrated with their retail traffic counting system or for people who have not yet installed a traffic counting system to be skeptical. This can be for two reasons; Because they are not able to access the information of their conversion rates or they are incapable of analyzing …

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Maximizing Your Advertising Budget With A Retail Traffic Counter

For any retail business, counting people is important as it is a means to monitor trends of clients, properly schedule staff, analyze sales performance and help assess the effectiveness of promotions & marketing activities. It helps business owners to efficiently use resources such as time, people and money, leading to higher sales revenues & lower …

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The secret People counter that the top Home Furnishings salespeople do not want anyone to know.

Dear Trax Family, I wanted to share an idea that I know will help everyone of your sales associates dramatically improve sales. The Trax Upboard is designed to automate this secret and if you use this simple feature it could double your sales. Before John Lawhon wrote his second book, “The Selling Bible” by far …

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I really could have saved Heilig Meyers, Levitz and Wickes with our People counters

Yes, I could have saved these three furniture retailers! It broke my heart when I heard about their bankruptcies! Each company had its strengths and weaknesses but had one important thing in common, they did not accurately measure their most important asset. The thing they never understood was that some of their locations did exceptionally …

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