Investing in a people counter is a smart business decision for every retailer because it not only increases sales but can monitor conversion ratios. Accuracy is important in the retail industry because retailers need to know their sales data in order to flourish. Today people counters can do so much more than count customer traffic, they can help staff schedule salespeople appropriately and keep up with customer shopping trends. Retailers can benchmark their sales by a salesperson at multiple locations and compare performances. When retailers use people counters the reports that are generated with sales data can be understood easily by retailers and their staff. For more information about people counters and how they can help your business flourish, please click here.