Reading Between Traffic Lines
Nonprofits like libraries and museums don’t generate a lot of revenue, they rely on government funding to run so they must justify the need for funding and present their collected data in a way that will allow them to access those resources. All kinds of people flock to libraries to gain knowledge about the world this is where people counters can come in handy. While most museums require tickets to enter, libraries are a free resource available to the public, so counting people at a library proves tougher than at a museum. With a traffic counter, getting accurate reports of who visited the library is a simple process. You can set up the reports to generate on a daily, weekly, monthly or yearly basis. The information gathered in these reports can act as a cornerstone for the library budget, labor, and resource requests. Having access to those reports takes a lot of the financial strain off of a government entity. Placing a traffic counter in a library or a museum can make it easier for librarians and curators to allocate funding they receive to the proper avenue. By merging people into different groups for example, into solitary visitors, a family, or couples you can effectively purify your data. Traffic counters can also give you an idea of what people want out of their experiences by tracking what areas had the most activity so that in the future, you can plan activities or attractions that may interest the public. Having traffic counters installed will open up many avenues for growth in a library or museum. Museums can maximize their gift shop sales by knowing how many clients entered the shop. This also allows them to get accurate closing ratios and most importantly who they did not sell. The data collected will make it easier to learn patron trends,what’s popular, and what isn’t generating interest. Traffic counters will give you the power to improve upon your activities and attractions by analyzing their success.