The importance of a people counter is often glossed over by retailers because they don’t know what kind of benefits they can reap from the software. People counters help with scheduling, sales floor optimization, and monitoring conversion rates. This technology helps retailers realize customer shopping trends and monitor peak hours for their stores. The reports generated from people counters allow retailers to better understand their sales data and can improve your marketing and promotions. Keeping up with customer shopping trends is crucial for retailers to understand how to reach their target market. People counters can also benchmark your salesperson performance and compare between multiple locations. For more information on how to save your sales click here.