Installing a people counter in a retail store can help owners and salespeople understand and analyze sales data. The data collected is compiled in a report that will help salespeople and business owners improve their conversion ratios while also monitoring campaigns and promotions. People counters can also track customer buying trends and help owners to better understand their businesses. People counters are important to not only understand your sales but your customers as well. With a people counter it becomes easier to pinpoint your customer’s needs and meet their expectations. For more information on how this is possible, please click here.