Customer traffic can be hard to track if retailers use the manual method because it won’t be as accurate as it could be with a people counter. Having a program that can not only count customers but can help retailers greatly improve their sales and conversion ratios. People counters have many features that can help retailers stay organized such as, scheduling optimization, monitoring peak hours and reducing wait times. With this technology, retailers will be able to quickly and efficiently analyze consumer shopping trends, marketing, and promotions. With a people counter retailers never have to worry about inaccurate counts or missing customer data.