Can you please take a moment and tell our readers a little bit about your company? Operating 5 LaZBoy retails stores in South Texas
How did you originally find Trax? Who recommended you to our company? I have known Dave Mink for over 30 years.
What was the primary reason that you chose Trax? Increase efficiency with working on our customer base.
Please tell us what your experience has been with our system. Our business is on track for a 20-25% increase over the previous 12 months.
What were you originally doing in your stores to track customer traffic and to follow up with unsold customers? Handwritten UP log in spiral binder.
How have your salespeople reacted to the use of Trax? How has the system changed the way you manage your company? My son, the GM, along with the 5 store managers have been very keen on pushing the sales staff hard to Learn the system and to use it. They’re reading and studying Lawhon’s book on sales and testing them each Saturday morning on it. This, along w the new software, has invigorated the staff as they see the immediate increase in sales. 
 What reports do you specifically use and how do you use them? The Monday morning reports prepared specially for each salesperson give them a road map that used to take GM hours to produce. 
We have a money-back guarantee of a 15-25% increase in sales and productivity… have you noticed any performance differences or increases. Yes. 20-25%
If someone called you about Trax what would you tell them? Do it. Now.