People counters can do wonders for your storefront such as evaluate peak hours, avoid bottlenecks and reduce queue length. The data collected from a people counter can help predict customer shopping habits and improve marketing effectiveness. Tools like benchmarking are vital for a business that can be used to monitor sales performance at the other locations. With specialized reports owners can analyze staffing changes on the sales floor so owners can be sure that they aren’t overstaffing. A people counter can also track marketing effectiveness, monitor customer shopping trends and improve campaigns and promotions. Click here for more information on how to improve your profits with a people counter.