Improving overall profitability is the goal with a people counter this technology is imperative to the retail industry and its success. People counters enable retailers to monitor customer traffic, schedule their staff appropriately, and optimize their sales floor. People counting technology not only monitors sales data but also benchmarks salesperson performance and compares data at different locations. Retailers can analyze their peak hours and keep up with customer shopping trends to come up with effective marketing strategies. For more information about how a people counter can increase overall profits for brick and mortar stores, click here.