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Many retailers have yet to discover their sales potential if they accurately counted their customer traffic. People counters have helped businesses improve conversion ratios and increase sales. Investing in this technology can help businesses reach their daily and long term sales goals on a consistent basis. People counters are used for more than tracking sales, they can also help to schedule staff accurately, monitor customers during peak hours and track inventory. Staying relevant with customers can sometimes be hard for retailers to do, but with a people counter program, it becomes easier than ever for any type of retailer to create marketing campaigns and promotions that are seemingly tailor-made for their customer base.

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