Using people counters in the retail industry is a common practice . Many business leaders recommend using in-store traffic information to improve performance on company’s traffic, to control the impact of any promotional activities on customers’ buying decision. As well as allowing programs for improving sales staff productivity. The results will be an improvement in the conversion rates and consequently on company’s sales and profits, which can only be acquired via accurate traffic counts. You can only get accurate traffic counts with an accurate people counter.
Do your homework not all people counters are the same. Accuracy is key, and if you are looking into getting a people counter that utilizes infrared you may want to look elsewhere as infrared counters are the most unreliable. Working with inaccurate rates of entry will skew all metrics used to rate employees or stores properly.