People counters help retailers to better understand their conversion ratios and how to improve their overall sales. Installing a people counter can help owners better understand their customers buying habits and help with campaigns and promotions. Customizable reports help retailers to analyze salesperson activity. The variety of reports available helps retailers with things like marketing and promotions, follow up, and visual proof. Retailers can count families and groups as one buying opportunity with a people counter, resulting in accurate customer traffic counts. For more information on how to improve your traffic counts, click here.