TraxSales, Inc. is a privately held corporation specializing in People Counters and other traffic counting applications, automated upboard hardware and software, and consulting services for the retail industry. We serve a variety of private and public companies ranging in size from small businesses to Fortune 500 companies.
Operating since 1996
After studying marketing and management at Youngstown State University, TraxSales owner Dave Mink opened an 8 store furniture chain with 65 sales associates in 1984. After struggling with assisting sales staff on tracking sold & unsold customers, Dave created the first TraxSales traffic counter in 1996. 25 years later, TraxSales provides thousands of retailers with the most accurate customer traffic counting solutions and easiest to use UpBoard CRM program.
In 2018, Dave’s nephew Spencer Mink joined the Trax team and is now helping lead the company as the current COO & Co-Owner.
At TraxSales our mission is to provide retailers with the most accurate and easiest to use retail people counter in the World. As well as the data they need to make real improvements in overal marketing, staffing, and sales performance.
On average new clients experience a 15-25% increase in sales performance
Head of technology / support