About TRAXSales
TraxSales, Inc. is a privately held corporation specializing in peek traffic counters and other traffic counting applications, automated upboard hardware and software, and consulting services for the retail industry. We serve a variety of private and public companies ranging in size from small businesses to Fortune 500 companies. Our clients manage a large number of sales staff and customer traffic using our people counters and tracking systems.

TRAXSales History
After studying marketing and management at Youngstown State University, TraxSales owner Dave Mink opened an 8 store furniture chain with 65 sales associates in 1984. After struggling with assisting sales staff on tracking sold & unsold customers, Dave created the first TraxSales traffic counter in 1996. Twenty years later, TraxSales provides thousands of retailers with the most accurate customer traffic counting solutions and easiest to use UpBoard CRM program.

TRAXSales Mission
TRAXSales mission is to provide the most accurate, easiest to use traffic counting products and software and to double every client’s profitability within the first 6 months of use, then do it again every year.

Learn More About Our Retail Traffic Counter

Start Building Your Retail Business Today!Request A Demo

Company History

A Timeline for TRAXSales

After struggling with assisting sales staff on tracking sold & unsold customers, owner Dave Mink created the first TraxSales traffic counter in 1996.
2001Upboard CRM
In order to help track sales and revenue in various stores the Upboard CRM was developed. The CRM system helps track all aspects of salesperson activity and sales results, ensuring every customer opportunity is handled properly and sales are maximized. Owners can check store performance and salesperson statistics at any time. Reports cover every important aspect of sales and customer relationship activity.
2014Argus/Visual Proof
All other traffic counters use 50 year old infrared camera technology with no Visual Proof customer time stamps. In 2014, the Argus and Visual Proof System from TRAXSales revolutionized the market. The retail Argus system provides traffic analysis reports- comparing staffing to customer activity, closing ratios, revenue per guest, and more.
2016Visual Proof 2
Time for an upgrade and that upgrade was the Visual Proof 2. The new system has an 8G memory that stores your photos and traffic counts and pictures and traffic counts automatically appear on your TRAX website in real-time.


A Few Of Our Clients