Supermarkets are filled with people who probably shop at a specific location a lot, and are habitual purchasers. People counters can help shop owners identify and analyze shopping patterns and how to increase marketing effectiveness based on the data collected. Learning how to optimize staff to their full potential is tough, but with a people counter it doesn’t have to be, figuring out the ratio of customers to staff is easy when the right technology is in place. Monitoring peak hours and customer trends is essential for store owners, customers and staff alike. The reports compiled from this data will help structure future marketing campaigns and promotions. Click here to learn more about people counters and what they can do for supermarkets.