Transcript of the traffic TRAX presentation.

Thank you for taking the time to learn about Trax! We are very proud of our system and our goal is to exceed your expectations.

The box being displayed here is mounted at your front door. It is a very clever device because it can tell if a customer is walking into your store or leaving. When they walk in, they are counted, but the unit also has a four second delay. So if it's a husband, wife and four kids, it's still only counted as one opportunity.

When they are leaving it trips the inside beam first and it tells the micro-processor to make them invisible and they are not counted.

Finally we also know that there is some level of customer activity throughout the day. The mailman comes in everyday at a certain time, the UPS driver, salespeople leave and come back from lunch. Our software automatically subtracts for this non-customer activity. We do this so that the traffic counter reports that you see have conservative numbers and don't include non-customer activity.

There is also a door chime that may be turned off. It will only sound when the customer comes in. Not when they are leaving. The door chime can also only be heard by the salespeople in the back of the store and not by the customer when they walk in.

Have you ever heard the expression "But boss, the customer traffic died right after you left." With Trax, it's like you are standing in the store all day long observing the activity.

This hourly analysis report commits you to view each hour of the day and a total for each day.

You are also able to see at a glance, your traffic patterns per hour over the week, so you can more easily staff properly around peak customer traffic periods. You can also easily see your total traffic from week to week and learn if your customer traffic is getting better or getting worse.

Until now, you have been evaluating performance on sales revenue not on potential customer traffic.

This dealer has 15 sales people and if you look at the hours between two and three o'clock, you see that they had 91 customers that came in. Between three and four o'clock, they had another 103 customers enter. If you total the entire day, there was 645 customers that came in. Plus, the system automatically subtracted 53 non-customer counts.

Do you think there is even a possibility that all those customers were waited on properly?

The owner called me on Monday and he didn't believe it. That he was going to hire 2 girls to take turns and manually count customer traffic. The fun part is that we were accurate within 2% and we feel that there was a 2% difference because the girls had to go to the restroom and we didn't.

The bottom line is that we guarantee extreme accuracy when you look at your traffic counter reports.

This is a staffing report, which compares customer traffic to employee coverage. We estimate that the average customer comes into your store for about 30 minutes.  You can adjust this from 20 minutes to 45 minutes or anytime you want.

If you look at the one o'clock hour, you can see that five employee's were available to work with customers. Then you can see that you had 22 customers. Based on our set-up, 5 sales people could handle 10 customers comfortably.

So you had 12 customers who may not have been waited on properly. The bottom line is that if you have mostly red numbers here, you may be losing a great deal of money.

To edit your sales time with customers, please select file, the select properties, then from the "average time" drop down, select the approximate time the average time each customer spends in your store.

You can also easily enter the number of employees per hour and the total for the day, right here. Or if you have our upboard system this is automatically synchronized and this is totally hands free.

This next report is the most important management tool we provide. We call it revenue per opportunity and it measures the potential your company has, like no other in the history of retail.

Revenue per opportunity, quite simply is the dollar value per opportunity that comes into your store. There are only two ways to improve this number. Either increase your average sale or increase your average closing ratio (or "batting average").

The primary benefit is a comparison of performance that permits you to evaluate your company's true potential.

Let's assume you have two locations that consistently do about the same dollar volume per month. You then learn that one store has double the revenue per opportunity. The cause is possibly is that one store gets twice as much traffic or that the better store just has a better manager and better people. You can't know that for sure until you investigate. In simple terms if you can create the same level of performance at the lower performing store, you just doubled that stores sales.

You can also look at this report weekly, monthly, quarterly or even annually on our global networking and you can sort this report by date, as you see here, or by day.

So for example, if you wanted to analyze all of your Saturdays for last quarter, it's very easy to do.

Both the number of invoices and dollar volume are editable fields, just plug in the numbers and Trax does the rest.

We all spend a tremendous amount of money on advertising. This report allows you to easily compare your customer traffic to your advertising campaigns and determine their effectiveness. Not just on sales numbers but also on traffic flow. You are able to track each day of the week or the totals for each week. Then you're able to see the percentage of traffic for each week and how that relates to this entire six week period.

So for week one accounted for 22% of the customer traffic. Week two was 21%, week three is 24%. Then all of a sudden it dropped to 9% in week four. It forces you to ask "what happened?" Was there a major weather event, a competitor that opened a new store and drained off all your traffic with their advertising? It doesn't tell you what happened but it forces you to analyze what's going on.

To wrap up, we would like to introduce you to the global networking module. A user name and password is required. Global networking provides password protected internet access 24/7. It permits you to view your data from your home, or anywhere in the world!

Global networking easily combines all data for multiple showrooms for brilliant analysis.

Here we have a sample of four showrooms in different cities, viewing your total traffic. As you can see it totals all traffic from the week and provides a grand total for all showrooms for the period, so you can easily see if you are getting better or getting worse.

You may view this data instantly by day, week, month or year. You may also view by showroom, city, state, region or profit center.

The real power of this report lies in the comparisons.  Let's assume you have two identical stores that have been producing the same volume of business for years. You then learn that one showroom sees nearly double the traffic as the other. At first it's a shock, until you realize the potential business you just discovered.

Global networking is updated every hour and you are permitted instant access to each showroom's hourly traffic.

Here is a drop down of the available reports at your disposal, again, the Revenue per opportunity report, measuring and comparing your value per opportunity. You may also edit this report online.

Thank you very much for taking the time to learn about Trax, we are grateful for the opportunity to work with you and your client company. We look forward to a long and mutually beneficial relationship. If you have any questions, please don't hesitate to call the toll free number at 888-646-5462.