#4. Have you ever
measured your traffic flow and closing ratios?
#5. Do your
Salespeople try to gather customer information if they did not make a
sale?
#6. Do you use an up
system? How many customers does a salesperson speak with each on average day?
#7. What is your
approximate average sale amount?
When a customer
comes in they are counted but Traffic TRAX has a four second delay, so
that if there is a husband and wife and three kids they are still only counted as
one opportunity. You may also count every person who walks through if you
like. Just ask us to remove the delay before we ship.
When people are
leaving they trip the inside beam first and it tells our microprocessor to make
them invisible and they are not counted.
Finally we also
know that there is some level of non-customer activity throughout the day.The mailman comes in at noon; the UPS guy comes in at two.Salespeople are leaving and coming back from lunch and if there are
cigarette smokers you don’t want to count them.So our software automatically subtracts for this non-customer activity.For example we estimate that a five-salesperson showroom will have
approximately 26 non-customer counts throughout the day.You can also adjust this any time.
There is also a door chime that may be turned off. It
only sounds when customers enter, not when they are leaving.
Have
you ever heard…
But Boss…
The customer traffic died right after you left…
