The points that should create immediate excitement when discussed with your sales team are :

#1. We can track our advertising performance and learn if we are wasting any add dollars on ineffective or marginal advertising campaigns, thus bringing in more customers and opportunities for less money.

#2. We will be able to automate follow-up letters and send every unsold and sold customer a professional and personalized thank you letter that will be waiting for you when you arrive each morning. When was the last time you received a thank you letter from a company whom you had not made a purchase yet? This really separates you as a professional from the pack of furniture salespeople they are forced to talk with when they are comparing.

#3. We will have a daily to do list waiting for you when you arrive each morning that displays all prospective hot customers you should contact or have appointments with each day.

#4. Each salesperson will have a personal online calendar and each manager will have fully integrated task management program that will help insure more profitable productivity throughout the day.

#5. We fully automate our goals program and bring it to life, and all reports are printed automatically each week.

#6. We will be able to automatically send a private sale invitation to all your unsold customers each month, and bring more of your previous customers back in with a personalized letter from you. And (because you can sort unsold customers by product, if you desire), it is easy for you to send all unsold customers a letter with a special event around the specific product category they were originally interested in purchasing.

#7. You will learn your strengths and weaknesses on the sales floor, and we all know, if you can measure something you can improve it. TRAX believes it can help each sales associate earn at least one - two additional new sales each week and they put their money where our mouth is with a 90 day money back guarantee.  

Just send me the list of sales associates for each location and our showroom set-up/customizing personnel will start immediately.

Sincerely,

Dave